Final Expense Leads Are For The Birds.

One of the best tips on selling Final Expense is make sure you have plenty of leads. Without Final Expense Leads, you are dead in the water when it comes to selling Final Expense Insurance.

You don't necessarily need leads but without leads you will have to do your own prospecting. Door to door sales was very common in the past but most agents dread "walking and talking". Having a good supply of leads makes life much easier and puts an agent in a much better position to create success.

Leads are expensive, right? They sure are and the norm in the industry can be $25-$35 per lead! Many of these leads may be weeks old by the time you get them and by the time you get them another agent may have already contacted the person before you even get your $25 lead.....OUCH! There are even cases when your supposedly fresh leads are months old not just weeks.

Another route to go is to buy those "B" leads... These leads are months old and most likely have been worked by some other agent in the past. "B" leads may only cost you $5 per lead. These final expense leads may not be fresh but you can definitely find sales out of them.

Agents who have a large supply of "B" leads know the importance of them. It may take several contacts with client before they buy. If you get an older lead, that client may have been contacted a few time already and by the time you make contact, their situation may have changed and they are ready to buy. These less expensive leads can be just as effective as the more expensive fresh leads.

An agent that only has a few leads is only setting themselves up for failure. Also, when an agent doesn't have enough leads to work, they feel pressure to make a sale for each lead. Clients can sense this desperation and will only turn down the agent. In this business it is very important to have access to unlimited leads.

When you only have access to a small number of leads it makes succeeding in this industry extremely hard. Out of those 10 leads, 3 you may never get in touch with. 3 of them may be broke. 3 of them may hang up on you and that leaves you 1 to get the sale. Not good odds or a great way of making a living. You could order 30 leads a week but now you are looking at almost a $1,000 per week in lead cost alone not including travel, gas, and on and on.

Don't sell yourself short, make sure you invest in your business and have plenty of leads on hand. This will give you the best opportunity to succeed in the insurance industry. Doing otherwise will only set one up for failure.

By Steve Roherlind